CENTRO DE CIENCIAS ECONOMICAS ADMINISTRATIVAS
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*PAQUETE JURIDICO. (DISKETTE). |
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*PAQUETE LEYES FISCALES CORRELACIONADAS. (CD-ROM). |
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*PAQUETE SUMARIO JURIDICO (CD-ROM). |
DEPTO. DE ADMON. BASICA
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APPLEGATE, Lynda M. |
CORPORATE INFORMATION SYSTEMS MANAGEMENT. THE CHALLENGES OF MANAGING IN AN INFORMATION AGE. |
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AUSTIN, James E. |
STRATEGIC MANAGEMENT IN DEVELOPING COUNTRIES; CASE STUDIES. |
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BERNHARDT, Kenneth L. |
CASES IN MARKETING MANAGEMENT (THE IRWIN SERIES IN MARKETING). |
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*BEYOND TOTAL QUALITY MANAGEMENT: TOWARD THE EMERGING PARADIGM. |
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BOURGEOIS, L. J. |
STRATEGIC MANAGEMENT A MANAGERIAL PERSPECTIVE. |
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BROCKA, Bruce |
QUALITY MANAGEMENT; IMPLEMENTING THE BEST IDEAS OF THE MASTERS. |
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BRUNER, Robert F. |
CASE STUDIES IN FINANCE MANAGING FOR CORPORATE VALUE CREATION. |
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BURGELMAN, Robert A. |
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION. |
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CLELAND, David I. |
STRATEGIC MANAGEMENT OF TEAMS. |
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SYSTEMS ANALYSIS AND PROJECT MANAGEMENT. |
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COULTER, Mary K. |
STRATEGIC MANAGEMENT IN ACTION. |
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DAMODARAN, Aswath |
INVESTIMENT VALUATION: TOOLS AND TECHNIQUES FOR DETER- MINING THE VALUE OF ANY ASSET. |
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DAVID, Fred R. |
STRATEGIC MANAGEMENT CONCEPTS & CASES. |
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DOBLER, Donald W. |
PURCHASING AND SUPPLY MANAGEMENT: TEXT AND CASES (McGRAW-HILL SERIES IN MARKETING). |
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HARRISON, Jeffrey S. |
STRATEGIC MANAGEMENT OF ORGANIZATIONS AND STAKEHOL- DERS: CASES. |
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STRATEGIC MANAGEMENT OF ORGANIZATIONS AND STAKEHOL- DERS: CONCEPTS. |
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STRATEGIC MANAGEMENT OF ORGANIZATIONS AND STAKEHOL- DERS: CONCEPTS & CASES. |
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HITT, Michael A. |
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZA- TION. |
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HORNGREN, Charles T. |
INTRODUCTION TO MANAGEMENT ACCOUNTING. |
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HUNGER, J. David |
STRATEGIC MANAGEMENT. |
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LONGENECKER, Justin G. |
SMALL BUSINESS MANAGEMENT: AN ENTERPRENEURIAL EMPHA- SIS. |
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MARKULIS, Peter M. |
STRATEGIC MANAGEMENT; FOR SMALL AND GROWING FIRMS. |
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MASSIE, Joseph L. |
ESSENTIALS OF MANAGEMENT. |
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McLEOD, Raymond |
MANAGEMENT INFORMATION SYSTEMS. |
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MILLER, Alex |
STRATEGIC MANAGEMENT. |
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MORTON, Thomas E. |
PRODUCTION OPERATIONS MANAGEMENT. |
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OLSEN, Michael D. |
STRATEGIC MANAGEMENT IN THE HOSPITALITY INDUSTRY. |
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OSTER, Sharon M. |
STRATEGIC MANAGEMENT FOR NONPROFIT ORGANIZATIONS: THEORY AND CASES. |
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PEARCE, John A. |
STRATEGIC MANAGEMENT: FORMULATION, IMPLEMENTATION AND CONTROL. |
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PITTS, Robert A. |
STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPE- TITIVE ADVANTAGE. |
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RUSSELL, Roberta S. |
OPERATIONS MANAGEMENT: MULTIMEDIA VERSION. |
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STEINHOFF, Dan |
SMALL BUSINES MANAGEMENT FUNDAMENTALS. |
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STHAL, Michael J. |
STRATEGIC MANAGEMENT: TOTAL QUALITY AND GLOBAL COM- PETITION. |
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THOMPSON, John L. |
STRATEGIC MANAGEMENT: AWARENESS AND CHANGE. |
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THOMPSON, Arthur A. |
STRATEGIC MANAGEMENT: CONCEPTS AND CASES. |
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VAGHEFI, M. Reza |
STRATEGIC MANAGEMENT FOR THE XXIst CENTURY. |
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VERNON-WORTZEL, Heidi |
STRATEGIC MANAGEMENT IN THE GLOBAL ECONOMY. |
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WHEELEN, Thomas L. |
STRATEGIC MANAGEMENT. AND BUSINES POLICY. |
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WRIGHT, Peter |
STRATEGIC MANAGEMENT: CASES. |
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STRATEGIC MANAGEMENT: CONCEPTS AND CASES. |
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YOFFIE, David B. |
STRATEGIC MANAGEMENT IN INFORMATION TECHNOLOGY. |
DEPTO. DE FINANZAS
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BRUNER, Robert F. |
CASE STUDIES IN FINANCE MANAGING FOR CORPORATE VALUE CREATION. |
DEPTO. DE MERCADOTECNIA
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ANDERSON, Rolh E. |
ADMINISTRACION DE VENTAS. |
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ARELLANO CUEVA, Rolando |
MARKETING: ENFOQUE AMERICA LATINA. |
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ARENS, William F. |
PUBLICIDAD. |
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CATEORA, Philip R. |
INTERNATIONAL MARKETING. |
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FEHER TOCATLI, Ferenz |
FRANQUICIAS A LA MEXICANA: HABLEMOS DE FRANQUICIAS CON FRANQUEZA. |
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FIGUEROA BERMUDEZ, Romeo Antonio |
COMO HACER PUBLICIDAD: UN ENFOQUE TEORICO PRACTICO. |
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FLEITMAN SCHVARCER, Jack |
EVENTOS Y EXPOSICIONES; UNA ORGANIZACIÓN EXITOSA. |
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FRANKLIN, Reece A. |
PROMOCION Y PUBLICIDAD: GUIA PARA EL ASESOR EMPRESA- RIAL. |
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FRIEDMAN, Lawrence G. |
CANALES DE VENTA; LLEGUE A MAS CLIENTES, VENDA MAS PRO- DUCTOS Y OBTENGA MAS GANANCIAS. |
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GUILTINAN, Joseph P. |
GERENCIA DE MARKETING: ESTRATEGIAS Y PROGRAMAS. |
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HASTY, Ron |
GERENCIA DE VENTAS AL DETAL. |
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HILL, Charles W. L. |
INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MAR- KETPLACE. |
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*INVESTIGACION DE MERCADOS. |
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KOTLER, Philip |
DIRECCION DE MERCADOTECNIA; ANALISIS, PLANEACION, IMPLE- MENTACION Y CONTROL. |
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LAMBIN, Jean-Jacques |
CASOS PRACTICOS DE MARKETING. |
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*MARQUETING FUNDAMENTAL. |
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MERCADO H., Salvador |
PROMOCION DE VENTAS: TECNICAS PARA AUMENTAR LAS VEN- TAS DE SU EMPRESA. |
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NEWELL, Frederick |
LAS NUEVAS REGLAS DEL MARKETING: USE EL MARKETING DE RELACIONES PERSONALES Y SERA EL LIDER DE SU INDUSTRIA. |
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PERREAULT, William D. |
BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH. |
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RAPP, Stan |
EL NUEVO MAXIMARKETING; GUIA PARA TRANSFORMAR LA PU- BLICIDAD, PROMOCION Y ESTRATEGIA DE MERCADOS PARA LA ECONOMIA DE LA INFORMACION. |
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SMITH, Jeanette |
NUEVO KIT DE PUBLICIDAD. |
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STANTON, William J. |
EJERCICIOS EN INTERNET: SUPLEMENTO DE LA OBRA FUNDAMEN- TO DE MARKETING. |
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FUNDAMENTOS DE MARKETING. |
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STERNE, Jim |
LA PUBLICIDAD EN WEB. ATRAIGA A SUS CLIENTES. |
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SUSSMAN, Jeffrey |
EL PODER DE LA PROMOCION. |
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TREVIÑO MARTINEZ, Rubén |
PUBLICIDAD; COMUNICACIÓN INTEGRAL EN MARKETING. |
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WELLHOFF, Alain |
EL MERCHANDISING: RENTABILIDAD Y GESTION EN EL PUNTO DE VENTA. |
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SEITHAML, Valarie A. |
SERVICES MARKETING. |
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